Enamoured Books celebrates first birthday
One year after opening its doors and igniting a love affair with romance reading in Auckland, Enamoured Books is celebrating its first birthday with a community event designed to help people slow down, indulge in stories, and romanticise the everyday.
On Saturday 11 April, from 10am–5pm, the Remuera bookstore will transform into the cosy book-lover experience many readers dream of — sipping coffee while browsing shelves of romance novels, discovering new authors, and treating themselves to a stack of stories to take home.
For one day only, visitors will be able to purchase coffee from a special in-store Enamoured Books cart, with the experience beautifully styled by Babylon, creating a lush bookshop moment where visitors can enjoy a coffee in an elevated, cosy setting while discovering their next great love story.
The first 50 guests to purchase a romance book on the day will receive a curated goodie bag filled with indulgences for book lovers, including gorgeous romance books and products from brands such as Karen Murrell, Maebel, Saint Beauty, No Ugly, The Beauty Hub and Babylon.
Shoppers will also have access to limited-edition Enamoured tote bags and the chance to win back the entire book haul they purchase on the day.
The focus remains on creating a relaxed experience where visitors can browse at their own pace — taking a quiet moment to immerse themselves in stories while romanticising their everyday lives. However, staff will be available throughout the day to help readers discover their next favourite title and guide them through the many sub-genres of romance.
But the celebration is about more than a birthday — it’s about the community that has grown around the store.
“Opening Enamoured was my dream, but what has happened over the past year has been even bigger than I imagined,” says founder Ruby Wallace.
“We’ve created a space where people can talk about romance books openly, ask questions, and explore the genre without shame. The community that has formed here is incredibly special.”
“We’ve seen people make friends at our events while standing in line, browsing the same section, or chatting about their favourite books. Some of the regulars who now come in together actually met here for the first time.”