Post-Covid, the romance genre has surged in popularity, with readers across the world indulging in love stories that range from sweet to sizzling with a range of relationship types, main characters and tropes.

Enter Enamoured Books, Auckland’s first-ever romance-dedicated bookstore, founded by passionate book lover Ruby Wallace. Designed as a haven for romance readers, Enamoured invites you to immerse yourself in a world where you are the main character. It’s more than just a bookshop—it’s an experience, a self-care ritual, and a space where romance is celebrated in all its forms.

“Reading has always been my escape, my passion—something I inherited from my mum. I’ve adored reading romance and smut since high school, and now, I get to share that love with others. Enamoured Books is my dream come true,” says Ruby.

‘’Growing up I’m sure a lot of women, and men felt a sense of shame in reading romance novels, books that may have been hidden in bedside draws are now proudly displayed by readers, they are reading romance with no shame, and I love that! And it’s not just for the younger generation or exclusively women, everyone can benefit from a romance novel or two – we are proudly breaking down that stigma!’’

Ruby’s current fav romance reads by authors from Aotearoa:

I’ve discovered there is a whole world of romantic New Zealand authors which I didn’t know existed. Often when thinking about romantic reads I’d thought of authors from America, the UK or Australia. So it was a delight when putting together the catalogue of Enamoured Books to find so many kiwi authors. Here are five to get you started.

Beach Rivals by Georgie Tilney – I love a romance book which features a cute lil bookstore, so it is no surprised I devoured this novel in a day! Beach Rivals is the perfect escapist read for those who loves Emily Henry books. While currently living in London, author Georgie Tilney grew up in Auckland and Christchurch.

When The Moon Hatched by Sarah A. Parker – This novel has taken the world by storm, having an absolute hold on the BookTok girlies. This incredible debut novel was written by author Sarah A. Parker who grew up on a farm in New Zealand, where she first start exploring and getting lost in her elaborate stories.

Fangs For Nothing by Steffanie Holmes – The latest release by New Zealand Author Steffanie Holmes has been a much anticipated one by the book girlies. Full of vampires, a meddling book club, a compelling murder mystery and endless cups of tea, this is the perfect cozy read for your winter. Steffanie grew up in New Zealand and currently lives in an off-grid oasis overlooking the Kaipara coastline.

The Lost Daughters Series by Soraya Lane – Perfect for those who fell in love with the Seven Sister series by Lucinda Riley, The Lost Daughters series will be sure to capture your heart. A collection of eight standalone historical fiction novels, with each focusing on a woman who discovers her family's secrets while exploring a different country. Soraya Lane spends her days writing her next novel while being surround by her New Zealand farm.

The Secrets of Maiden's Cove by Erin Palmisano – The perfect escapist read with an equally stunning cover. The Secrets of Maiden’s cover has been an NZ best seller and will take you on an emotional ride with a cast full of unforgettable characters. Originally from Maryland, author Erin Palmisano currently lives in NZ with her family.